Augsburger Märchenstraße (Augsburg Fairy Tale Street)
holiday_markets_and_shopping

Artistic rendering – Event may differ

Augsburger Märchenstraße (Augsburg Fairy Tale Street)

Step into a magical world along Augsburg's Fairy Tale Street, a beloved tradition that transforms shop windows into enchanting scenes from classic children's tales. This year, 'Der Wunschvogel oder der schönste aller Wünsche' comes to life through the artistry of Elisabeth Schachinger. Follow a delightful children's riddle that guides you from one whimsical display to another, offering a chance to win exciting prizes. It's a heartwarming experience for all ages, perfect for creating lasting holiday memories.

What to Expect

Animated fairy tale scenes in shop windows with a children's riddle.

Know Before You Go

  • Tickets: $ – Get tickets
  • Accessibility: Sanitäre Anlagen und barrierefreie WC-Lagepläne sind für den Augsburger Christkindlesmarkt verfügbar.
  • Pets: No pets allowed in the Christmas market area.

Other Christmas Events Near Augsburg

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 🎄 🎄 (5/5)

Best For

Families, children, christmas enthusiasts

Vibe

Magical, nostalgic, festive

Energy Level

Low

Budget

$

Photo Friendly

📷 📷 📷 📷 📷 (4/5)

Weather Sensitivity

Low (primarily indoor displays, but requires walking outdoors)

Special Events & Promotions

  • Children's riddle contest with attractive prizes
  • Displays remain visible into the first week of January
  • Part of the larger Augsburger Christkindlesmarkt experience

Tags

Christmas marketfamily friendlyholiday traditioncommunity celebrationseasonal activitieschildrens activitiesfestive decorationsholiday shoppinginteractive displays

Location

Various Shops in Augsburg City Center
Augsburg, BY

Event Details

Duration

Event runs throughout the Christmas market period; windows remain visible into early January.

Ages

All ages

Neighborhood

City Center

Timed Entry

No

Organizer

Regio Augsburg Tourismus GmbH

Food & Drink

Food and beverages available at the adjacent Augsburger Christkindlesmarkt.

Quick Actions

Tips & Advice

  • Pick up a riddle card early from the Tourist Information or the 'Heavenly Post Office' to ensure you have all the clues for the scavenger hunt.
  • Combine your visit with the Augsburger Christkindlesmarkt to enjoy festive food, drinks, and a wider range of holiday activities.
  • Visit during daylight hours to best appreciate the intricate details of the window displays, especially if you're participating in the children's riddle.
  • The fairy tale windows remain on display into the first week of January, offering a chance to enjoy the magic even after the main Christmas market concludes.
  • Check the specific locations of the numbered scenes in the city center to plan your route efficiently and not miss any part of the magical street.

Frequently Asked Questions

What is the Augsburger Märchenstraße?

It is a unique Christmas tradition where shop windows in Augsburg's city center are decorated with animated scenes from classic fairy tales, accompanied by a children's riddle.

When can I see the fairy tale windows?

The windows are typically displayed during the Augsburger Christkindlesmarkt, from late November to December 24th, and often remain visible into the first week of January.

Is there a cost to participate in the Märchenstraße?

The fairy tale displays are free to view. Participation cards for the children's riddle are also usually provided free of charge at designated locations.

What kind of prizes can be won?

Prizes for the children's riddle can include tickets to local attractions like FC Augsburg games, shows, LEGOLAND, or the Zoo, as well as shopping vouchers.

Where can I get the riddle card?

Riddle cards are available at the Tourist Information, the children's Christmas market, and the 'Heavenly Post Office' on the main Christmas market, while supplies last.

Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.

Contributors & Updates

Last Updated: Nov 2, 2025
Original Submitter: Sep 17, 2025 The Christmas Events Near Me editorial team

Follow us for updates and more events!