Artistic rendering – Event may differ
2025 Tianfu New Area Intangible Cultural Heritage Folk Carnival
Hubei invites visitors to celebrate the 2025 'Happy New Year' with a massive cultural tourism initiative. This year, coinciding with the first Spring Festival after 'Spring Festival' was listed as a UNESCO Intangible Cultural Heritage, the province is distributing 100 million yuan in 'Zhiyin Hubei' cultural tourism coupons. Over 2,500 festive activities are planned, including a grand launch ceremony, non-heritage celebrations, museum exhibitions, and a variety of performances and sports events.
What to Expect
100 million yuan in cultural tourism coupons distributed
Know Before You Go
- Tickets: $$
- Pets: Not specified
Local Insight & Ratings
Family Friendly
Best For
Families, cultural enthusiasts, shoppers
Vibe
Festive, cultural, celebratory
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
Moderate
Special Events & Promotions
- 100 million yuan in cultural tourism coupons
- Reservation and lottery system for coupons
- Over 2,500 festive activities
- Launch ceremony in Xiangyang
- Non-heritage events in Qianjiang
- Wudang Mountain New Year activities
- Sports Over the New Year events
- Six gifts from Hubei Tourism Group including coupons, free activities, and ticket discounts
Tags
Website & Socials
No social media links available
Location
Event Details
Duration
Approximately 1.5 months
Ages
All ages
Neighborhood
Various
Timed Entry
No
Organizer
Hubei Provincial Department of Culture and Tourism
Food & Drink
Festive food and warm beverages from local vendors
Tips & Advice
- To increase your chances of getting a cultural tourism coupon, sign up for the lottery system as soon as the first round opens.
- Check the official Hubei Provincial Department of Culture and Tourism website for the latest schedule of the 2,500+ events to plan your itinerary.
- Consider visiting Wudang Mountain for a unique experience combining traditional culture with festive New Year activities.
- Explore the 'Non-heritage贺新春' event in Qianjiang to immerse yourself in diverse intangible cultural heritage displays and activities.
- Take advantage of the 'Sports Over the New Year' activities, especially if you are in Wuhan or visiting one of the 17 cities with dedicated events.
Frequently Asked Questions
How can I get the cultural tourism coupons?
The coupons are distributed in multiple rounds using a 'reservation and lottery' system. You can sign up via a小程序 (mini-program) when rounds are announced.
What kind of activities are included in the '2025 Huanxi Guo Da Nian' series?
The series includes a wide range of activities such as non-heritage exhibitions and performances, museum events, theater shows, theme park attractions, and sports activities.
Are there specific locations for the non-heritage events?
Yes, a major 'Non-heritage贺新春' event will be held in Qianjiang, gathering over 800 non-heritage inheritors from across the province.
What are the 'Sports Over the New Year' activities?
These activities include mass sports events, fitness demonstrations, training sessions, sports technology experiences, and equipment sales, with many venues offering free or low-cost access.
Is there a specific start date for all these events?
The '2025 Huanxi Guo Da Nian' series officially launches on January 20th with a ceremony in Xiangyang, but coupon distribution and some activities began as early as January 10th.
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
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